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Our 2 day Microsoft Excel Advanced course is suitable for those with a sound working knowledge of Microsoft Excel 2007, Microsoft Excel 2010 and Microsoft Excel 2013 and who wish to progress to the most complicated functions and features.
Web Marketing Fundamentals Training course in Belfast, Tyrone, Armagh and Throughout NI
This course is designed for people involved in Digital Marketing and Business Management, and who want to use the internet to its full potential in relation to their business.
Duration: 1 Day
Course Objectives
- Understand the fundamentals of various Web marketing techniques
- Develop efficient online Web marketing plans
- Measure and evaluate the effectiveness of Web marketing
- Conduct Web search engine and directory promotions
- Exploit the potential of mass Web marketing using viral techniques
- Deploy highly personalised Web-based marketing
Course Content
Web Marketing Fundamentals
- Low Risks, Costs and More Benefits
- Broad Customer Base
- Push-Pull Strategy
- Powerful Branding
- Prospect Generation
- Building Trust
- Giving and Selling
- Reasons for Failure
Web Search Engine & Directory Marketing
- Robot Compiled Search Engines
- Human Compiled Directories
- Pay-Per-Click Search Engines
- Important International / Regional Search Engines & Directories
- Correct Web Site Promotion Procedures
Web Marketing Plans
- Strategic Planning
- Situation Analysis
- Customer Analysis
- Market and Product Focus
- Pricing Strategy
- Product Distribution
Viral Web Marketing
- Viral Internet Marketing – Rapid, Inexpensive, Harmless and Unobtrusive
- Viral Marketing Techniques
- Successful Viral Marketing Strategies
One-To-One Web Marketing
- Site Personalisation
- Building Web Site Community
- Targeted Advertisement Delivery
- Real-time Product Customising
- Online Customer Service and Sales
Measuring e-Marketing Success
- Measuring Hits
- Measuring User Sessions
- Measuring User Click-Paths
- Measuring Revenues
- Measuring Tools
